Shorts are an on-ramp for discovery. Use them to test ideas, then expand winners into long-form videos.

The 3-Beat Hook

Beat 1: visual surprise; Beat 2: problem; Beat 3: promise. Land all three within 2–3 seconds.

Format Ideas

• Before/After transformations.
• 1-mistake to avoid.
• Gear tip in 20 seconds.

Conversion to Long-Form

Pin a comment with the full tutorial link. Add an end card pointing to a playlist.

Batching Workflow

Write 10 hooks in one sitting, record in 30 minutes, edit with a preset, and schedule a week of content.