Shorts are an on-ramp for discovery. Use them to test ideas, then expand winners into long-form videos.
The 3-Beat Hook
Beat 1: visual surprise; Beat 2: problem; Beat 3: promise. Land all three within 2–3 seconds.
Format Ideas
- Before/After transformations.
- 1-mistake to avoid.
- Gear tip in 20 seconds.
Conversion to Long-Form
Pin a comment with the full tutorial link. Add an end card pointing to a playlist.
Batching Workflow
Write 10 hooks in one sitting, record in 30 minutes, edit with a preset, and schedule a week of content.