Core Retention Principles

Watch time is the strongest predictor of growth. Raise it by controlling curiosity, pace, and clarity.

Key Frameworks for Retention:

Editing and Pacing Techniques

Advanced Pacing Tips:

• Change something every 15–25 seconds (angle, crop, graphic, or b-roll) to keep the viewer's eye engaged.
• Use silence strategically to highlight and emphasize key points in your script.

Maximize Clarity:

• Use **visual checklists** to break down complex steps into simple, digestible pieces.
• Implement **on-screen progress bars** to reduce confusion and visually encourage viewers to complete the video.

Session Time Maximization

Increase the total time a viewer spends on your channel by guiding them to their next video.

Strategy:

• Always use **End Screens** to point viewers to another relevant video.
• Organize your content into **tight, logical Playlists** and point to the next video within that playlist to extend the session time.