Creator income varies widely. Instead of guessing, learn the levers that affect RPM and what you can control.

Key Terms

CPM: advertiser cost per 1000 ad impressions. RPM: your revenue per 1000 views after YouTube’s share. RPM reflects reality.

What Drives RPM

• Niche intent (finance > gaming > general vlogs).
• Audience geography and device.
• Retention and mid-roll eligibility.

Example Math

If your RPM is $2.50 and you get 100,000 views, estimated revenue is ~$250. Raise RPM with tutorials, comparisons, and evergreen content.

Beyond Ads

Affiliates, digital products, and sponsorships can 5–10x income. Start with a simple PDF guide relevant to your niche.